Renee M. Eggers PhD
and Dee McGonigle PhD, RN, FAAN, CNE
Editor in Chief
Eggers, R. M. & McGonigle, D. (2013). Making your web presence known. Online Journal of Nursing Informatics (OJNI), 17 (2). Available at http://ojni.org/issues/?p=2669
Nurses often create wonderful sites that are brimming with great information but only a few, “in the know,” people have access such as their patients, family members, friends and colleagues. It is time that nurses take advantage of the marketing tools and techniques used by businesses to advertise and promote their Web sites.
Here are some ideas.
Explore Squidoo (http://www.squidoo.com/) and develop your own customized Squidoo lens. As Lensmaster, you own the content that you create. Some folks think this is easier than Facebook.
Add your Web site information to your signature on your email. Every email you send out is automatically includes your Web site. This is a quick way to let people know that you have a Web site or Web presence.
Register and participate in forums related to your topical area. Include your Web site information on each post by including it in your signature. Always check before you solicit help from the forum members, but if allowable, you can ask the readership to evaluate your Web site.
Participate in applicable blogs where you can include and promote your Web site. Link to your Web site or describe it as it relates to the blog’s topical area. Always add appropriate and thoughtful comments.
Search engines use algorithms to create meaningful search results for those who query them. Therefore, your Web site must contain the ingredients search engines use to rank Web sites. Develop a search engine optimization (SEO) technique or strategy. How you choose the words describing your Web site affect how the engines will retrieve it for a user’s search. Think about your page titles, site description and keywords. Your titles must be rich and very descriptive. The Web site description must contain enough information to be selected by the search engines. Adding keywords is great but they must be appropriate. Since people might misspell them it is important to include misspellings or other variations of a word or phrase. However, do not include unrelated words in an attempt to increase the retrieval rate. All images should have an alternate text tag. An alternate text tag provides a verbal description of an image and it is especially useful for people who are visually impaired and must use a web browser reader when accessing your site. All links should contain descriptive words. The goal is to make your Web site accessible to the most people.